One of our favorite success stories is that of
RMS Titanic, Inc. (RMST). We were approached by RMST to help develop a
package to sell necklaces that included pieces of coal salvaged from the
wreck of the “Titanic” ocean liner.
They had initially been
packaging the necklace in a plastic bag with a insert card, but were not
happy with the look. Our packaging experts designed a package that,
because of it’s good looks and perceived value, was able to increase the
selling price by a factor of 3!
The package is a fold over
blister package. The links of the necklace are sealed between the 2 layers
of paper, with a seal around the perimeter of the package. The pendant
protrudes through an opening in the front of the card and gives the
appearance that the necklace is hanging around the woman pictured on the
front of the card.
The package won the Judges
Award in the 15th Florida Print Awards.